First Year (common for all specialization)

Semester I
 
Perspective Management
Financial Accounting
Managerial Economics
Operations Management
Organisational Behaviour
Business Mathematics
Information Technology for Management
Economic Environment of Business
Communication Skills
Marketing Management
Electives: (need to opt 2 electives)
                  Selling & Negotiation Skills
                  High Performance Leadership
                  Indian Ethos in Management
                  Corporate Scocial Responsibility projects
 
Semester II
 
Legal and Tax Aspects of Business
Cost & Management Accounting
Economic Environment of Business
Operations Research
Human Resources Management
Research Methodology and Fundamentals of MR
Management Information Systems
Financial Management
Marketing Applications and Practices
Electives: (need to opt 2 electives)
                  Decision Science
                  Managerial Process Skills
                  Analysis of Financial Statements
                  Foreign Languages (German, French, Japanese)
 
 
Second year

 

Semester III
 
International Business
Strategic Management
Summer Intership Report
Marketing Strategy
Integrated Market Communications
Consumer Buying Behaviour
Market Research Applications
Sales Management & Sales Promotion
Distribution & Supply Chain Management
Product & Brand Management
Marketing Finance
Product / Service Management
Electives: (need to opt for 300 marks)
                 International Marketing 100 Marks
                Retail Management 100 Marks
                B2B Marketing & CRM 100 Marks
                Rural Marketing 50 Marks
                Marketing of Non-profit Orgnisations 50 Marks
                Quantitative Models in Marketing 50 Marks
                Marketing Audit 50 Marks
 
Semester IV
 
Management Control System
Business Ethics and Corporate Governance
Entrepreneurship Management
Services Management
Environment Management
Productivity Techniques OR
Total Quality Management OR
Project Management
Specialisation Project
 


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